Our Methodologies

Our tools and methodologies have been continuously evolved and adapted to take account of the particular circumstances in the ever-changing and fast moving high tech space.

The basic models we work with are robust, time tested and comprehensive:

We have honed our methodology and processes over time to ensure robustness and relevance.

We have adapted the basics to address the subtleties of different client environments – software, hardware, services and today's many innovative new approaches.

But without our own effective implementation these resources are almost valueless.

We pride ourselves on:

• Being experienced business people able to work effectively in the many different situations that confront us in our clients


• Being sufficiently detached and robust to get to the heart of issues and not be distracted by “high level flannel” – we are disinterested but on your side!!


• Being creative – and able to put forward potential innovations new to your thinking on go-to-market activity


• Our coaching and facilitation skills


• Our ability to get to the heart of “what’s going on around here” and encouraging awareness and then change in the management team.

Our recent innovations:

• Alliance Value Tracker


• MES simulations


• Overseas expansion – a ready made approach and process for opening up new territories via channel partners – from USA and Asia Pac into Europe/UK