Channel Dynamics Ltd was founded in 1993 as a specialist consultancy focused on helping Technology companies to take well-crafted solutions to well-defined markets, often in conjunction with well-profiled partners. In more recent times we have extended our work to embrace bringing greater structure to the world of Alliances where 'sell with' strategies have been lacking in clarity and effective engagement all too often, so resulting in less than optimum results. We use our tried and tested tools to bring stronger links and engagement between the respective parties. The consultancy team combines domain expertise and industry knowledge founded in previous experience with organisations which include IBM, ICL, IDC, PA Consulting and PWC.