Meet the TeamChannel Dynamics Ltd was founded by Tim Barnsley and Richard Griffith, the Partners of the Company. A team of experienced consultants drawn from the ICT industry and grounded in CDL's comprehensive Market Engagement Strategy and Alliance Management methodologies, has delivered effective client benefits in hundreds of projects. Tim Barnsley, Managing PartnerTim's career in the IT industry developed through senior sales, marketing and general management positions with leading IT manufacturers and resellers including ICL, Honeywell and Computerland.As a public speaker and industry commentator, Tim has frequently led sessions at industry events including the Technology Marketing Forum and the European Technology Forum, and is a regular guest speaker at client company conferences.
Richard Griffith, DirectorRichard Griffith co-founded Channel Dynamics with business partner Tim Barnsley in 1993. Richard has created and developed much of the best practice methodology now in use at Channel Dynamics, extending its application beyond its pure marketing roots to encompass strategic business management issues. In his former role within the Strategy and Marketing practice of PricewaterhouseCoopers, he led innovative and ground breaking projects with leading IT and Telco vendors. He specialised in new approaches to market and channels development, working with management teams to change the shape of the clients’ business. This earlier work has led Richard to form a passionate interest in the issue of effective change implementation in fast-moving environments, one of the main drivers in Channel Dynamics’ strategic approach. With his broad experience across FMCG, Financial Services and IT, Richard brings a powerful mix of creativity and lateral thinking to assignments. He is much in demand as an adviser to Board Directors, often providing specific coaching in strategic marketing matters. Never one to shirk a challenge, Richard relaxes with off-shore sailing until the snows permit his other passion, skiing.
Stuart Aitken, Principal ConsultantStuart is an experienced Marketing and Business Management practitioner with an extensive background in marketing management and consultancy in the IT industry.In his thirty years with ICL, and subsequently Fujitsu, Stuart held senior marketing appointments in product, channel and communications management, with a diversity of roles spanning development and sales units across this large computer manufacturing, hardware, software and services group. Stuart was latterly a key executive participant in several company acquisitions, gaining direct experience of the management challenges of integrating disparate organisations. Within Channel Dynamics, Stuart has led the marketing support team practice, performing in the role of Marketing Director on several long-term assignments. Clients have included a major IT Services group and a fast-growing Financial Services software company. Stuart holds a BSc in Mathematical Science and Computing from Edinburgh University. Helen Akitt, Principal ConsultantHelen has worked in a broad range of business roles spanning a career of over twenty years in the IT industry. As a manager in ICL she managed product programmes, marketing programmes and training programmes. She also led a pre-sales support team which serviced both direct and indirect channels, and ran an indirect sales team for office systems products. She also has extensive experience of consulting working for PA Consulting Group where she set up and implemented IT strategies for major customers. Helen has also worked in the channel in a business development role for corporate reseller Corporate Software and Technology.In her present role as Principal Consultant at Channel Dynamics, Helen delivers consultancy services to the management teams of IT and Telecommunications companies. Helen’s speciality is in Partnering. This includes both the development of Partnership Propositions for strategic partnerships and Partnering processes and documentation for Channels. Her competencies include whole product and target market definition and the development of go-to-market strategies. She has a particular skill in coaching marketing and business development staff in developing their own Go-to-Market plans. Helen graduated from the University of Newcastle-upon-Tyne with an honours degree in Psychology. She is an associate member of the Institute of Management. Tricia Mann, Directors' PATricia is the Directors’ PA and has worked at Channel Dynamics for the past 9 years patiently managing their diaries, meetings and daily lives!She has worked in a similar capacity in international consulting, IT and telecoms companies over the last 20 years, including overseas assignments. She has also worked on process improvement projects based on more effective use of IT, and developed and delivered change programmes and training.
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