Meet the TeamChannel Dynamics Ltd was founded by Tim Barnsley and Richard Griffith, the Partners of the Company. A team of experienced consultants drawn from the ICT industry and grounded in CDL's comprehensive Market Engagement Strategy and Alliance Management methodologies, has delivered effective client benefits in hundreds of projects.
Tim Barnsley, Managing PartnerTim is a co-founder of Channel Dynamics Limited.Tim’s career in the IT industry included a range of sales, marketing and general management positions with leading IT manufacturers and resellers. After training in ICL he spent four years in Paris with Honeywell Bull before returning to ICL and the UK where he eventually became responsible for all ICL’s Third Party Operations. He was subsequently appointed as general manager of the UK arm of Computerland which was at the time the world’s largest reseller. Following a period running an Expert Systems software house on behalf of a Venture Capital company, Tim co-founded Channel Dynamics in 1993 with Richard Griffith and the two have overseen the growth of the company since that time. Tim’s skill as a facilitator of strategy sessions is highly regarded. As a public speaker and industry commentator, Tim frequently leads sessions at industry events and conferences, and he is a regular guest speaker at client company conferences. 6 years ago, Tim drove the CDL initiative to found the Not-for-Profit Association of Alliance Managers with help from a number of leading ICT companies including Accenture, BT, Cisco and Xerox. AAM now forms the UK Chapter of the global Association of Alliance Professionals (ASAP).
Richard Griffith, DirectorRichard Griffith co-founded Channel Dynamics with business partner Tim Barnsley in 1993.Richard has created and developed much of the best practice methodology now in use at Channel Dynamics, extending its application beyond its pure marketing roots to encompass strategic business management issues. In his former role within the Strategy and Marketing practice of PricewaterhouseCoopers, he led innovative and ground breaking projects with leading IT and Telco vendors. He specialised in new approaches to market and channels development, working with management teams to change the shape of the clients’ business. This earlier work has led Richard to form a passionate interest in the issue of effective change implementation in fast-moving environments, one of the main drivers in Channel Dynamics’ strategic approach. With his broad experience across FMCG, Financial Services and IT, Richard brings a powerful mix of creativity and lateral thinking to assignments. He is much in demand as an adviser to Board Directors, often providing specific coaching in strategic marketing matters.
Helen Akitt, Principal ConsultantHelen Akitt has worked in a broad range of business roles spanning a career of thirty years in the IT industry. As a manager in ICL she ran product programmes, marketing programmes and training programmes. She also led a pre-sales support team which serviced both direct and indirect channels, and an indirect sales team for office systems products. She has extensive experience of consulting through working for PA Consulting Group where she devised and implemented office systems strategies for major customers. Helen has also worked in the channel in a services business development role for corporate reseller Corporate Software and Technology.In her present role as Principal Consultant at Channel dynamics, Helen delivers strategic marketing consultancy services to the management teams of IT and Telecommunications companies. Her competencies include market segmentation, definition of solutions and target markets and the development of go-to-market strategies. This includes both the development of Partnership Propositions for strategic partnerships and Partnering processes and documentation for Channels. As well as being responsible for delivery project management she has a particular skill in coaching marketing and business development staff in developing their own Go-to-Market plans. 
Hugh Lawrenson, Business and Channel DevelopmentHugh has many successful years within the Information Technology Industry specialising in Direct and Indirect sales as well as starting and running a number of successful companies both here in the UK as well as South Africa, Saudi Arabia and Belgium.After a number of years with IBM (UK) Hugh went to the Middle East where he became General Manager of a large Saudi Distributor for Prime Computers (one side of the delivery fence) before returning to UK with Wang Labs. As Regional Director, Middle East for Wang Labs based in Belgium, Hugh developed the territory to become the second largest computer supplier with a full range of Arabised software. Wanting to increase his geographic knowledge Hugh moved to South Africa where he started and sold a couple of companies and was Director for a large Consulting Company (QData Business Consulting). On returning to the UK he worked for both BancTec and Seebeyond before co-founding Global Partner Sales, a company specialising in Channel Partner development for SME level software companies. Tricia Mann, Office ManagerTricia is the Directors’ PA and has worked at Channel Dynamics for the past 11 years patiently managing their diaries, meetings and daily lives!She has worked in a similar capacity in international consulting, IT and telecoms companies over the last 20 years, including overseas assignments. She has also worked on process improvement projects based on more effective use of IT, and developed and delivered change programmes and training.
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