Recommended Reading - "Must Reads" for anyone involved in Channel Sales & MarketingEscape Velocity - Free Your Company's Future From The Pull Of The Past by Geoffrey A. Moore
"Market transitions wait for no one." - John Chambers, CEO Cisco.Our friend, colleague and mentor for many years, Geoffrey Moore, founder of the Chasm Group and publisher of the most influential books on high tech marketing including 'Crossing the Chasm', 'Inside the Tornado' and 'Dealing with Darwin', releases his latest work 'Escape Velocity' today, September 6th 2011.
Collaborative Change: Creating High Performance Partnerships and Alliances - Now Available in Kindle Edition
Read Tim's contribution to the excellent book by Andrew Humphries and Richard Gibbs 'Collaborative Change : Creating High Performance Partnerships and Alliances on Kindle. Just £7.23!!
In their second book Gibbs & Humphries look at how major trends come together in what they describe as Collaborative Change between and across the organizational divides. The book addresses the underlying concepts and models that can be applied, but critically draws heavily on personal experience to shed light on how such change can be executed through high performing partnerships. This “experience” is related in many case studies which include operational duties in Iraq, team management on a husky sledge and virtual teams in the British Civil Service and many others.There is a wealth of academic rigour and thought in this book backed by many hands-on examples of how to manage change and partnering effectively.With contributing authors including Tim Barnsley, Tim Cummins, Andrew Downard, Graham Haines, Peter Hunter, David Hawkins, Anthony Kesten and Chris Markey.
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