The Association of Strategic Alliance Professionals

In 2004, CDL founded AAM, the Association of Alliance Managers for the UK ICT industry. AAM's rapid growth and enviable reputation resulted in its merging with the global Association of Strategic Alliance Professionals (ASAP) in 2007. Since then Channel Dynamics has been the appointed Managing Agent for the UK Chapter of ASAP, focused particularly on the growth of ASAPTech, the ICT Industry focus group within ASAP UK.

Through this powerful and influential Association, CDL has confirmed its reputation for leadership in the Alliances and Partnering space for the ICT industry.